With a renewed blend without added sugars and the introduction of a biological flavour it was time for a relaunch of the product.
Commissioned by client Coroos Conserven the request was to restyle the former characters and work on the personal appeal towards children.
Together with the client and Maan.nl we looked very carefully at what the brand wants to represent and what perception teens have of the world nowadays.
Keeping this in mind Jager put new life into the boy and girl of Slurpfruit. Making them a new, dynamic and adventurous duo!
Look at Maan’s article of the restyling of the characters of Slurpfruit here: https://www.maan.nl/portfolio/slurpen-is-ok/